4 Ways Your Business Can Use Voice Overs for Marketing
How voiceover can help your business
The incorporation of voice-overs into marketing can be a winning strategy for small businesses. From professional, brand-appropriate corporate voicemail greetings to audio podcasts and infographics for industry blogs, voice-overs can play a key role in direct outreach to consumers. Here are four creative ways small business owners can give voice-overs a supporting role in their marketing plans:
A social voice showcases your confidence in front of your competitionBrand rivalries are nothing new to the marketing world. When your brand's voice is confident and genuine, you’ll have the right to call out your competition. And why not flaunt the fact that you stand strongly by your product or service?
Videos are essential components of company websites – particularly for e-commerce businesses with product pages. Product pages should offer videos introducing and detailing additional information on products, encouraging customer interaction and increasing engagement. Consider recording videos for meetings, presentations, and onboarding as well. Where do voice-overs come in, you ask? Professional, clear narration is the foundation of easy-to-follow, organized videos; therefore, a quality voice-over is vital for a successful, impactful video.
YouTube Pre-roll Ads
Pre-roll advertising on YouTube is becoming an increasingly valuable part of a marketers’ toolkit. They are affordable, able to be targeted at certain demographics and are very measurable, so it’s no wonder why almost every video on YouTube in monetised in such a way. Creating engaging pre-roll commercials for YouTube doesn’t have to be a costly exercise – and with the right voice over talent providing the soundtrack for the visuals, the results will ‘speak’ for themselves.