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4 Ways Your Business Can Use Voice Overs for Marketing

4 Ways Your Business Can Use Voice Overs for Marketing

 

How voiceover can help your business

The incorporation of voice-overs into marketing can be a winning strategy for small businesses. From professional, brand-appropriate corporate voicemail greetings to audio podcasts and infographics for industry blogs, voice-overs can play a key role in direct outreach to consumers.  Here are four creative ways small business owners can give voice-overs a supporting role in their marketing plans:

 

A social voice showcases your confidence in front of your competition
Brand rivalries are nothing new to the marketing world. When your brand's voice is confident and genuine, you’ll have the right to call out your competition. And why not flaunt the fact that you stand strongly by your product or service?
Narrated Videos

Videos are essential components of company websites – particularly for e-commerce businesses with product pages. Product pages should offer videos introducing and detailing additional information on products, encouraging customer interaction and increasing engagement. Consider recording videos for meetings, presentations, and onboarding as well. Where do voice-overs come in, you ask? Professional, clear narration is the foundation of easy-to-follow, organized videos; therefore, a quality voice-over is vital for a successful, impactful video.

 

YouTube Pre-roll Ads

Pre-roll advertising on YouTube is becoming an increasingly valuable part of a marketers’ toolkit. They are affordable, able to be targeted at certain demographics and are very measurable, so it’s no wonder why almost every video on YouTube in monetised in such a way. Creating engaging pre-roll commercials for YouTube doesn’t have to be a costly exercise – and with the right voice over talent providing the soundtrack for the visuals, the results will ‘speak’ for themselves.

Audio infographics
If you haven’t heard of or aren’t using audio infographics yet, you need to. Adding the dimension of sound to dissect an idea into easily digestible bits is revolutionary. It not only increases consumer engagement but the audio design helps listeners to “visualize” the information. Just make sure the visual design and aesthetic of any image you incorporate matches the tone of the message and sounds.
Audio podcasts for your company blog
Most companies understand that maintaining a blog chock-full of quality content is necessary these days – but have you considered making audio podcasts part of your blog lineup? Having a voice actor read and record your blog’s content means consumers are able to access your posts via iTunes, Soundcloud, and many other platforms for quick and easy consumption. This opens up your company’s online exposure to a much wider audience

About the Author

Montse

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