6 Tips To Voice Over Success! Don’t Act, Just Feel!
If you listen to the best of these voice actors, you’ll hear that they really understand how to deliver the message…whatever the content…in a way that really connects with us. It leaves an impression. It calls us into action, or it entertains or empathises.
Here are the 6 most Important Qualities a Voice can have:
- Clarity and Flexibility
Not everyone has developed the ability to be comfortable at the microphone, but the ones who have the skills are usually known for the clear quality and flexibility of their respective voices. As someone who has had experience with hundreds of successful recordings, I can say that it is extremely important for any message to be conveyed clearly to the appropriate audience.
There are many ads that ask you to empathise. There’s a fine line between being emotional and empathizing. The secret is to achieve a genuine state of emotional connection to the material and let the words do the work. Avoid deciding how to read the script. Allow yourself to be spontaneous. Don’t act, just feel.
- Impeccable Enunciation
Enunciation is the manner of pronouncing words correctly and clearly. This is very crucial as it can make or break the entire recording project. A great voice actor should be able to pronounce all of the words correctly and to enunciate them in a clear and confident manner. Not only does poor enunciation affect the message being conveyed, it can also adversely affect the image of the brand, company or organization conveying the message.
Although some actors succeed in landing voice-over jobs without formal education, most actors acquire some training either through a university drama program or a local theater arts program. Whether an actor is interested in announcer work, documentaries, animations or other voice-over work, it may take years of practice to develop the skills to succeed. Some actors work with a drama coach to continue to develop their skills.
Successful voice actors are always in control of their voice; that is they can control their pitch, their volume, and their breath. They control their pitch by understanding intonation, realizing that there are many musical applications to the spoken word.They control their volume by understanding that volume for the most part has to be consistent. And they put all of these skills to use when they need to do any pickup phrases or insertions so they can match what they have recorded before.
Not all scripts are written for comedian type gags. But a lot of scripts are written in such a way, that in the hands of a voice actor who understands of how to find the humour, they really stand out…and the way the experts find the humour is through really understanding what is happening to the character in the 15 or 30 second ad and what is that character’s response. Make a strong choice about a character trait or an attitude and try it on in the read.